The NOTEbook — Q&A

Choosing a scent is as personal as choosing a favorite shade of lipstick or the perfect outfit. You want to find something that you love and is completely you!  When you’re shopping for fragrances, it can be tempting to smell each and every bottle of perfume or cologne. After all, each of those beautifully styled bottles and rollers look so enticing! But even making an attempt at that can get seriously overwhelming - for you and your nose!   If you’re looking to test fine fragrances before making a commitment on what to buy, it’s important to go through a progression...

It's morning. You’re ready to take on the day with a hot cup of coffee and your favorite creamer. You reach into the fridge to pull out your morning essentials: that decadent caramel elixir of life that makes your coffee cup sing...and your signature scent. No, really! Storing your perfume in a cool place like your refrigerator can be a great way to make it last longer. In fact, there are lots of ways that you can make your fragrance last longer through smarter perfume use and storage. Just like all of your other cosmetics and skin care favorites, perfume...

As you sip your morning coffee in bed, you catch a hint of your partner’s cologne as he dresses for the day - and your heart skips a beat. Your tummy growls as you pass a bakery, picking up the unmistakable fragrance of warm, freshly baked bread. As your coworker walks by your office, you can’t help but ask, “what is that gorgeous perfume she has on today?” These experiences are all the result of an important component of scent: sillage - and if you’ve never heard of it before (or have no clue how to pronounce it), don’t worry!...

Perfumes are all about timing and chemistry; the ebb and flow of how they lay on your skin and evaporate into the air as time goes on. In most fragrances, you’ll find that your signature scent offers three levels that you can sense as you smell it on your skin. With each passing hour, notes will rise to the surface and say hello! A well-crafted, nonlinear, fragrance should ebb and flow on your skin. It should smell differently at different times but still remain cohesive. Perfumery mimics that of a song, using “notes” to represent each layer of the perfume...

The little black dress. A classic white button down. A crisp trench coat. Pearls. Black pants. Some things never go out of style! When it comes to building your wardrobe, you carefully curate pieces that can be worn over and over again. But what about your fragrance? Do you stick to a staple that’s been with you for years or do you change your signature scent to suit the latest trend? Building a fragrance wardrobe is all about understanding your own sense of style and selecting a few fragrances that can match your mood as well as your outfit. Here...